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# When Your Ally Starts Campaigning In Your House
- URL: https://www.protection-in-shifting-domains.org/when-your-ally-starts-campaigning-in-your-house/
- Published: 2025-12-10T15:03:41.000Z
- Updated: 2026-10-04T13:59:38.000Z
- Description: The boundaries between partnership, influence and interference begin to blur, raising uncomfortable questions about sovereignty, democratic resilience and the changing nature of foreign influence.
- Author: B.J.F. Rifesser
- Tags: Influence Operations, Political Warfare, Disinformation, Propaganda, Diplomacy, Information Environment, Sharp Power

I remember a discussion we had during our international relations class, back when we still called the system “unipolar”. Someone asked what the world would look like if it slid back toward multipolarity. What framework would we use? How would we know we were already there?

Looking back, one of my last essays on disinformation and cognitive warfare, and my master’s thesis on the weaponisation of TikTok amidst a declining world power and a rising one, were research and quiet answers to that question. In *Beyond the Firehose* and *Protection in the Hybrid Zone*, I used Russian “firehose” propaganda, platform weaponisation, and sharp power case studies to sketch how a multipolar world behaves from ground level, not through summit communiqués, but through feeds, narratives, and the protective bubbles around people.

In those earlier pieces, the hybrid zone was the space around a person and their lifestyle, where physical, digital, and cognitive risks overlap. Here I widen the lens. The same hybrid zone logic applies at the level of alliances and regions. What happens around one person or one company is only a small fragment of what is happening around whole states and, increasingly, around Europe as a political actor.

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